West Elm

Created while at ProMotion Technology Group. West Elm HQ in Brooklyn, NY, purchased 4K video wall without any vision for content to appear.

Since there was no direction and we never ship displays out with preloaded content, I threw together a few different designs showcase the abilities of the wall. The morning video, “Good morning, West Elm” used free-use 4K video to demonstrate the full resolution of the screen as well my animation abilities. The rest of the day, the wall displayed a four-zone concept that displayed the company logo, company videos on the creation of their products, a staged living room video, as well as some highlighted Instagram posts.

Click through to view photographs and video mockups.